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Adidas Prophere: The Ugly Dad Makes A Comeback
Adidas, second only to Nike when it comes to the world’s second largest sporting goods manufacturers, is a pioneer when it comes to design and function. Ever since the “Miracle of Bern” in 1954, when outsiders Germany became World Cup champions wearing Adidas boots, the three stripes from Herzogenaurach have dominated the sporting world. In 1970 Adidas revolutionised American basketball with the "Superstar". This sneaker was the first Adidas shoe that also managed to cause a stir outside the world of sport, as casual streetwear. It became the entry-level model for the rock, rap and hip-hop scenes, the predecessor of a development that has now come to completion with the new Adidas Prophere. This unusual creation has the makings of a modern legend. Whether on the track or lost in the urban jungle – with the Prophere you are setting your course towards the future.